Branding & Marketing Applications
A selection of print and digital brand materials created for the world’s largest acoustic guitar manfuacturer. New product identities, trade show and event graphics, photo art direction, ad campaigns, new product launches in both B2B and B2C spaces.

Retail Brand Development
Brand creative direction for a premium retail tea company: identity design, packaging, product line creation, and styling of the interior retail space.

Brand Identity Development
Identity design development and art direction for a craft spirits distillery influenced by a notorious prohibition-era rum-running schooner. Malahat has since gone on to create multiple category award-winning offerings. Collaboration with Mother Sponge. Illustrator: Tracy Sabin

Retail Brand Development
Creative direction, brand identity, collateral, digital art direction, and copywriting for an artisan retail tea company.

Event Branding & Collateral
Design and art direction for a UC San Diego public lecture series based on Aristotle’s philosophies of what constitutes a good life.

For as it is not one swallow or one fine day that makes a spring, so it is not one day or a short time that makes a man blessed and happy.
— Aristotle

Identity Design
Design for a brand taking its name from the Hawaiian cowboy culture that began during the 1800s. Paniolo Tonewoods is a project based in Hawaii, aimed at bringing koa and other ethically-sourced tonewoods to market. Work done for Bob Taylor, co-founder of Taylor Guitars.

Identity Design & Promotional Materials
Art direction and design for local music. Naming, identity development, merch, and gig promo materials.

An evolving selection of conceptual illustration work. Most of it personal, some of it published.

Annual PSA Collateral
Art direction and design for the NAMM Foundation to promote the benefits of music and raise awareness for this respected music advocacy organization. Client provided the copy.

Brand Identity, Packaging, Writing
Art direction, design, and tag writing for a new high-end kitchenware brand. Stella Woodcrafts helps transform lives by creating steady jobs with living wages in Cameroon, Africa. The company’s practices enable a more ethical, sustainable ebony trade.

Brand Identity
Design and art direction for an Irish-themed brewpub. The client wanted a direct visual representation of their brand name. The open half door is how a traditional Irish bar signals a warm welcome to its guests. Collaborative project with Mother Sponge.

Retail Point-of-Sale
Concept development, design, and illustration for a café franchise based out of New Orleans.

Balboa Park Banner Designs
Banners designed to commemorate the San Diego Exposition’s 100th anniversary.

Re-Brand Design Proposal
Identity design and art direction for UCSD Eleanor Roosevelt College. Shown here are a few pages from the proposal presentation document. This work was commissioned by an interim provost with a penchant for zen aesthetics. Perhaps a tall order for an institutional identity, but it was a wonderful exploration.

Annual Update Report Design
Crelicam ebony mill report for operations in Cameroon, Africa. These reports are meant to showcase the continued positive transformation of this forest community through sustainable forestry practices. Work done for Taylor Guitars.

A selection of identity designs for art & culture events, organizations, and businesses operating in local, national, and international markets.